A clear brief makes the project easier to decide
A website brief does not need technical language. It needs enough information for your team and the developer to understand the business, the people visiting the site and the result you want. A short, specific brief is more useful than a long list of fashionable features.
For a business in Laguna or elsewhere in CALABARZON, begin with the actual services and places you serve. Explain the work in terms a customer would understand, and distinguish a regular service from work you assess case by case.
1. Describe the business and the audience
Write a short introduction to the business. Include its main services or products, the customers it serves, and the questions people usually ask before making an inquiry.
Avoid assuming every visitor already knows your industry. A helpful website should let a new customer understand the offer without reading internal terminology or asking for clarification.
2. Choose the primary next step
Decide what a visitor should do after reading. It might be requesting a quotation, booking a consultation, calling the business or exploring a product catalog.
Give the website one clear priority, then identify any secondary actions. If every section asks people to do something different, the project can become difficult to evaluate. A focused landing page may be appropriate for a single campaign; a broader business website needs a clear navigation structure.
3. Gather the content you already own
- Current service descriptions and contact details
- Logo files and approved brand colors
- Photos you own or are licensed to use
- Project examples you have permission to publish
- Common customer questions and accurate answers
- Existing website addresses and important pages
Mark what is ready, what needs editing and what still needs to be created. Content responsibilities should be visible in the proposal so they do not become a surprise halfway through the build.
4. List required functions separately from ideas
Separate essential functions from optional ideas. An inquiry form, editable journal or product catalog might be essential. A customer portal or automation may belong in a later phase.
For every function, explain what someone needs to do. “Customers should request a preferred date, then staff confirm availability” is clearer than simply writing “booking feature.” Explore booking and reservation systems if the workflow needs more than a contact form.
5. Identify integrations and ongoing costs
List the tools the website needs to connect to, such as an email provider, CRM, payment platform or calendar. You do not need to send passwords in the brief. Provide the product names and describe the connection, then agree on a secure access process later.
Ask which costs belong to hosting, domains, subscriptions, paid plugins or service work. These should be distinguished from the initial build price.
6. Agree on review and handover
Name the person who approves content and design. Define when feedback is expected, what counts as a revision and what the launch checklist includes.
Finally, decide who maintains the website after launch. An editable site still needs an owner for content, updates, backups and inquiries. Read about our maintenance and support service if you need help planning that responsibility.
Bring the brief into a scope conversation
Your brief is a starting point, not a fixed technical specification. It helps the developer identify gaps, suggest a first release and prepare a proposal you can review.
Use our services directory to explore the options, then tell us what you want to build. A clear scope should connect the business goal, deliverables and responsibilities before work begins.